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Does KastKing market products to women and children is a question you might be asking yourself. Marketing to men is difficult. Marketing to women is difficult. Marketing to children is difficult. There is no short answer to this question and here is why. In the fishing world it is safe to say that it is a male driven sport. Many of the popular figures are of male influence and there are a few so called LEGENDS that still exist many areas of fishing. Yes, there are females and many youth influencers in the sport and social media has changed the...

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