During the summer of 2011 a few college buddies at Syracuse University took a break from their MBA studies. Even though they had gone to Syracuse U. on full scholarships, they endured the usual personal financial hardships experienced by many college students. Being young and broke they enjoyed the outdoors as best they could on the Finger Lakes in upstate New York. They went fishing.
  
For them, fishing seemed to be an effective way to capture all that nature had to offer and create lasting bonds. One thing they realized from the start – they were having fun. With borrowed fishing tackle and high-hopes for a successful catch they spent the time in between bites, near misses, and the one that got away discussing their dreams.

As the happy fishermen returned to college life, things began to click. A start-up company idea was brought up. "We have the education and training in finance, e-commerce, internet technology, enterprise systems, supply chain management, and the best manufacturing practices,” they said with a sparkle in their eyes. “What if we use our knowledge and experience to create a fishing company and make awesome fishing tackle that everybody can afford? With factory direct sourcing and efficient business practices… we could pass the savings on to the consumer. Then, any average fisherman could enjoy the best in class fishing tackle without breaking the bank. If we can make fishing affordable, we will keep it fun and accessible to everyone!"
 
Their vision was fulfilled after graduation. On March 15, 2013, Eposeidon Outdoor Adventure, Inc. was launched and incorporated in the State of New York. The company name was drawn from E for ecommerce and Poseidon, the mythical Greek god and ruler of the seas; Outdoor Adventure stemmed from the team’s fun filled Finger Lake fishing trips. 
 
Things began to happen rapidly. Eposeidon’s formula, E=M(2)C, Eposeidon equals manufacturing to consumer, was beginning to unfold in a spectacular way. They kept prices way low by not having to cover the high overhead costs of box-store retail space, traditional advertising, and big corporate salaries and commissions that are passed on to consumers in the product’s price by other brands. It was always about low cost, not low quality, for the best product value. Therefore, Eposeidon relies on supply chain in various countries to provide the best quality manufacturing components available. They used JIT (just in time) supply line tactics to keep a steady flow of inventory coming in, keeping inventory levels at an optimum, and operation costs down.
 
Under this concept, KastKing® was established as a brand and division within Eposeidon, focusing on house-brand fishing reels, rods, lines, and accessories. The brand’s slogan was originally "Keeps Fishing Fun," and later evolved into "Fueled by Innovation" to reflect KastKing’s growth, passion, and commitment to delivering innovative fishing experiences.
 
 A short time later the MadBite Division was added to handle products that include fishing lures, accessories, fishing tools, and electronics.  It too has a slogan, “Madly Different” to cover the innovative concepts developed under the brand.
 
KastKing® products are developed through feedback from the fishing community directly to the manufacturing floor -- “Designed by anglers for anglers”. It’s an inverse of the manufacturer to customer formula. Input from anglers and the KastKing® tackle development team delivers the fishing tackle features that anglers want and need.
 
Whether it’s fishing for freshwater panfish or hunting sharks in the deep blue sea, anglers can count on tested and proven KastKing® products for reliability and top performance.
 
In just a few years, Eposeidon expanded KastKing® fishing tackle products to every US state and over 150 countries worldwide. The year 2015 marked a major breakthrough for the KastKing® brand. At ICAST (International Convention of Allied Sportsfishing Trades), in a competition voted on by members of the fishing industry media and corporate buyers, KastKing® won the prestigious Best of Show Award for its innovative products. This recognition was unprecedented for a relatively young company.
 
Since then, KastKing® has continued to receive numerous accolades, including the IF Design Award, additional ICAST honors, and many others. Yet, the most meaningful recognition comes from the anglers themselves. Today, KastKing® remains true to its roots by producing high-quality, innovative fishing tackle designed with anglers in mind, offering them worldwide at affordable prices, and keeping fishing fun and accessible to everyone.
 
Beyond products, KastKing® believes that inspiring more people to love fishing and connect with nature strengthens our collective power to protect the environment. This shared passion for the sport and the natural world transforms the brand into something far bigger than just a company—it becomes a movement.