How long KastKing has been in business is an interesting question. And it is a question that is asked often about KastKing. The fishing tackle industry is often shocked about how a new company started in a garage on Long Island, NY grew to doing business in more than 150 countries in only two years, and KastKing winning a coveted ICAST Best of Show Award in their second year was remarkable.

 Okay, back to the question, how long has KastKing been in business?  Tate Cui, one of the company’s co-founders filed Eposeidon Outdoor Adventure, Inc. as a corporation in New York State on March 15, 2013. This was immediately after he graduated MBA school at Syracuse University, where he attended on a full scholarship. To this day company management still jokes about the company being formed on the Ides of March. It is also interesting to note that KastKing’s well recognized black and orange brand colors were derived from Syracuse University’s “Orange Men” college sports team players.  Eposeidon is the parent company of KastKing.  Although Eposeidon didn’t do much in 2013, a lot of planning and market research was being done during that time. But, there was one product being sold out of that Long Island garage, Eposedion Superpower Braided fishing line. It became a bestseller.  KastKing was formed as a brand in February 2014. Eposeidon is the parent company of KastKing, along with sister brands MadBite which handles fishing tools and accessory items, and Extremus, which creates outdoors products primarily for camping.                                

It is safe to say that it’s not so much how long KastKing has been in business, but it is more of a question of how much KastKing got done in a short time compared to other major fishing tackle brands. Eposeidon launched MadBite for terminal fishing tackle products, fishing tools and fishing accessories later in 2014. More recently Eposeidon developed an entire new brand area for camping, hiking, and hunting products that launched in December 2019.

So, that’s the story of how long has KastKing been in business with a look at some of where and when the other brands under the Eposeidon Outdoor Adventure, Inc., got their start. Whether it is KastKing, MadBite, or Extremus the company refers to March 15, the Ides of March, as Eposeidon’s incorporation date as the founding date for everything the Eposeidon umbrella of brands.

 For a more detailed look at how KastKing got started, please refer to our other articles about KastKing: Who Owns KastKing, Where Are KastKing Products Made, How Many Employees Does KastKing Have, and Where is KastKing Located. They all paint an interesting picture of the development of the fastest growing brand in the fishing tackle industry. We hope this article answers your question of how long has KastKing been in business.

By Tom Gahan/ CMO KastKing